Fundamental Thoughts
The pursuit toward healthy living really took off in the United States in the early 1970’s. And in that movement, the Japanese diet has been promoted as the “ideal” diet based on low fat and high nutritional value foods. Some of the MOST valuable dishes are based on a diet centering on healthy nutrition-dense grains.
Hakubaku, since its foundation in Japan, has been working on delicious tasting grains We keep striving to explore new possibilities of grains every day.

The Kokumotsu Company
What does Hakubaku mean?
“Hakubaku” means “White Barley” in Japanese. It describes Hakubaku’s desire that our customers will enjoy nutrient-rich “Barley” in the same way as white rice, which is primary food in Japan.
Since the foundation, we have been deeply involved with 5 Grains; Barley, Rice, Millet, Wheat and Soba(Buckwheat). Our corporate logo expresses that 5 Grains, Barley, Rice, Millet, Wheat and Soba(Buckwheat) will spread worldwide thereafter.
“Kokumotsu” means “Grain” in Japanese. In view of our corporate history and our determination to keep providing the ideal diet, we define ourselves as “The Kokumotsu Company”. We continue to deepen our knowledge on grains and realize “The Kokumotsu Company” through providing new innovations in grain products and processing technology.

The Staple Foods Frontier
Meaning of Staple Foods Frontier is what we call our brand vision of creating impressive value in our grains as a staple food. We think it is absolutely necessary that we pioneer the possibility of grains as staple foods and create impressive value beyond just packing and processing to achieve our goal of providing an ideal diet.

We believe our mission is to do our best for staple foods and go beyond what is traditional. We are convinced you will see us as the pioneer after tasting our sensational grain, flour and noodle product lines. Hakubaku’s focus on what makes a tasty and nutritious staple food makes us unique.

"We would like to promote healthy life of people through grain diet. To do so, we would need to deliver more tasty and easier-to-eat grain products."
That is why we create impressive value of in our grain products.

Our company name, "Hakubaku," means white barley. Our founding president invented a product in 1953 that cut barley in half and made the black streaks inconspicuous, with the desire to "want to eat more barley rice", and named it white barley rice. It comes from that. Since then, we have been working with grain. Over the course of 70 years of history, we have begun to handle flour, dried noodles, barley tea, millet, and rice.

Cereals are very important foods for human beings, but I feel that they are too commonplace in modern times to be appreciated. I think it's strange that a richer diet means less grain consumption. Introducing the important food "cereals" that have supported humankind since ancient times to the modern dining table and having them enjoy eating more. That is to increase the health and happiness of the family.

To achieve this, we are particular about "creating inspiring value for grains." The value of grains is deliciousness, simplicity, fun, unexpectedness, and abundance. We are happy to create products that transform our natural grain into a must-have value product in our noodles, grains, and flours.

And one more thing, we are particular about how to eat in Japan. We aim to create value based on how Japanese people eat grains that they have cultivated for a long time. As a result, I hope that consumers in the United States will appreciate the healthy Japanese diet and of course consume a lot of "KOKUMOTSU".

What we eat says a lot about us.And grains are really important in that persuit. Feeling the happiness and responsibility of being involved in the grain industry as a job, I would like all of our employees to continue to face the health-based benefits of grain head-on. And I would like to contribute to the happiness and health of families around the world.

Hakubaku Co., Ltd. President